Adam McDonald is the CEO/ Founder of S4H and Exclusive producer of the Search 4 hurt TV program. Along with many other business ventures.

He is a man with an interesting story and a million brilliant ideas!

We discuss the origins of Search 4 hurt, how they picked the current athletes. His future projects including "The Fittest" a way to find the "fittest" in each state it travels to.

Plus we dive deep into Adam's future business of Ruksak, an Australian rucking pack and the benefits of rucking.

Adam is an open book with a lot of knowledge, skills, experience and lots of very fit friends!

Very well worth a listen!