Rob Goldstone is a journalist, publicist, and podcaster who has represented some of the biggest names in the world like Richard Branson and Michael Jackson. He has created some of the best moments for named brands and individuals over his career. He was thrown into the limelight himself when a 137 word email he sent to the Trump organization and subsequent meeting with then candidate Donald J Trump created the storm that would be known as Russia-gate and dominate much of the Trump administration's narrative over the past four years. Rob discusses his experiences with these household names, views on how to become the greatest showman in your business, managing PR around a crisis and insights on the media opportunities in today's world.