LAIR is a creative collective based in New York City producing extraordinary work. www.lair.tv Head of Sales Kelly Carson and Head of Production Theresa Loguercio join us to share LAIR's creative and production best practices that help them create unique promotional content for some of your favorite TV shows. But it's their belief in creative flexibility to service clients that led LAIR toward producing experiential marketing events for brands with serious wow factor. www.animusstudios.com