The term "demand generation" can be thrown around as an industry buzzword. In the episode, Mary and Brendon talk about what demand generation actually means for industrial companies. 

∙ Defining what results mean 

∙ Timeline to marketing ROI 

∙ Why results take time   

Be sure to check out our full discussion on Industrial Marketing Live for more details here: https://youtu.be/QUe6jdibFXM  Join us twice a month on Industrial Marketing Live as we dive into all things marketing at industrialmarketinglive.com