He bought a $5 bill’s worth of beanies, sold them, bought more, and, eight years later, he’s manufacturing American-made knitwear in Detroit for brands you’ve heard of. Josh York, founder of Soft Goods, joins AAM President Scott Paul to talk about building a cut-and-sew factory in Corktown from scratch, teaching himself to sew off YouTube, and ruining roughly 100 T-shirts before one came out right. Josh also gets candid about the things most founders won’t say out loud: that sourcing domestically started as a practical decision, not an altruistic one; that he didn’t believe the business would work until year eight; and that after years of convincing buyers why American-made costs more, the market finally shifted and customers now come to him.
👉 Learn more about Soft Goods: https://softgoodsmfg.com
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Guest Resources
Soft Goods: https://softgoodsmfg.com
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