The Marketer's Edge

The Marketer's Edge Interview Andrew Pudduck, Head of Digital Sales Transformation, Brand, and Marketing at Cutter & Buck.


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What We Discussed:

In today's interview with Andrew, we discussed a wide variety of issues:

  • How Andrew helped evolve the Cutter & Buck brand from one that had a great grandfather following, but wasn't too much a part of younger consumers' lifestyle.
  • How he prioritized the brand and its story relative to the  immediate task at hand, which was moving the  brand into a more digitally-centric world.
  • Advice he has for marketers on how to better their relationship with their agency partners.
  • His outlook/predictions for the world of retail and apparel sales.
  • Suggestions for agencies looking to knock down his door on the things that are most important to him.

Thanks Andrew Pudduck for a great interview!

 

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The Marketer's EdgeBy Mark Sneider