What We Discussed:
In today's interview with Andrew, we discussed a wide variety of issues:
- How Andrew helped evolve the Cutter & Buck brand from one that had a great grandfather following, but wasn't too much a part of younger consumers' lifestyle.
- How he prioritized the brand and its story relative to the immediate task at hand, which was moving the brand into a more digitally-centric world.
- Advice he has for marketers on how to better their relationship with their agency partners.
- His outlook/predictions for the world of retail and apparel sales.
- Suggestions for agencies looking to knock down his door on the things that are most important to him.
Thanks Andrew Pudduck for a great interview!