The Marketer's Edge

The Marketer's Edge Interview Angela Campagnoni, the North American Brand Director for Elita Intimates, based out of Canada.


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What We Discussed:

In today's interview with Angela, we discussed a wide variety of issues:

  • Why Angela decided to pursue a career in fashion and design.
  • The positive changes she has seen in the industry over the last few years and where she sees the industry going 3-5 years out.
  • Her founding of Atlantic Fashion Week and what gaps she saw in the market that warranted its creation.
  • How she stays on top of the latest trends in the industry and advice she'd give to any marketer (in any industry) looking to do the same.
  • Her work as an accomplished Children’s author of the book "I Want To See My Papa", a book meant to help children deal with loss and grief.
  • Any advice Angela would give to marketers thinking about bringing a new agency on board.
  • And lastly, if an agency was trying to knock down Angela's door and attempting to win business from her, what advice she would give them.

Thanks Angela for a great interview!

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The Marketer's EdgeBy Mark Sneider