What We Discussed:

In today's interview with Doug Bastian, we discussed a wide variety of issues:

• What kind of company Alforex Seeds is and the challenges of marketing such a company
• What about the industry interests Doug the most
• Throughout Doug's 30 years in the industry, what have been some of the biggest changes and how those changes have changed the way he markets in that industry
• How Doug differentiates Alforex Seeds from other competitors in his space
• What value manufacturers (like Alforex) need to provide to farmers
• How he builds awareness for both farmers and dealer-distributors
• What kind of content they most often post
• What role influencers play in this specific space
• How important branding is to both farmers and dealer-distributors
• The "Agriculture's Brighter Side Video Contest" that Alforex Seeds launched back in 2021
• How the sales portion of his job informs the marketing of Alforex Seeds
• The types of marketing assets they create for their sales team
• Doug's experience with working with different marketing agencies
• Advantages of using an agency vs an in-house team in his space
• The importance of category experience when searching for a marketing agency in his industry
• Advice he would give to marketers thinking about bringing a new agency on board.
• And lastly, if an agency was trying to knock down Doug's door and attempting to win business from him, the advice he would give them.

Thanks Doug for a great interview!