The Marketer's Edge

The Marketer's Edge Interview Jonah Erbe, Executive Vice President, Leadership Management International


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In today's interview with Jonah, we discussed a wide variety of issues:

  • How the pandemic impacted LMI's business and what kind of adjustments they needed to make to deal with it?
  • How they differentiate their offering amidst a crowded field of companies that do things similar to what they do,
  • How a global service business like LMI attracts new companies and customers?
  • How the company, being so spread out globally, maintains the equity of the LMI brand?
  • Jonah's perspective/thoughts relative to how he thinks LMI's category’s landscape will change in the future?

Thanks Jonah Erbe for a great interview!

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The Marketer's EdgeBy Mark Sneider