In today's interview with Min, we discussed the differences in managing marketing for an insurance brand, versus something like a consumer packaged goods brand - and how in his world he needs to not only create goodwill and interest among the end consumers, but he has to motivate brokers to want to recommend Germania.  No easy task for sure!

And when I asked Min about the things they did during the pandemic that was different than pre-pandemic, that he might keep up post-pandemic, he gave me somewhat of an unexpected answer.  Unexpected, but very refreshing and uplifting.

We also discussed Min's thoughts about the future of insurance, and how driver-less vehicles and the absurd changes in weather patterns will impact how insurance companies operate longer-term.

And one of the last things we discussed was Min's perspective relative to agencies and the kinds of things he looks for and expects from a new agency.  Some good perspective that could be helpful to agencies looking to connect with guys like Min.

Some great insights across a wide range of topics for sure!

Thanks Min Choi for a great interview!