In today’s interview with Jerry, we discussed a wide variety of issues:

• How a brand like Hommati captures the attention of agents and home buyers?
• What makes Hommati different from the other franchise businesses Jerry has run.
• The common threads that carry through all of the franchise businesses he’s owned and run.
• Advice he’d give to a fellow budding entrepreneur looking to start a franchise business?
• Jerry’s predictions on the state of real estate sales?
• What Jerry sees as the advantages and disadvantages of in-house versus bringing in an agency?
• Advice Jerry would give to marketers thinking about bringing a new agency on board?
• And lastly, if an agency was trying to knock down Jerrry’s door and attempting to win business from him, the advice he’d give them.

Thanks Jerry Clum for a great interview!