What We Discussed:

In today's interview with John Vincent, we covered a wide range of topics:

• What The Apex Automotive Group does as an organization and John's role within it.
• The notable changes that John has observed in the auto dealer industry over the past few years.
• John's predictions for future changes in the industry over the next decade.
• The impact of companies like Carvana on dealership business.
• The concept of Modern Retail Marketing and the possibility of it reaching an inflection point, and if so, when.
• The need for a shift in the "net to gross" mindset in order for Modern Retail Marketing to be widely adopted.
• Whether John has an agency to assist him in overseeing all of the marketing activities for Apex Automotive.
• Any advice he would offer to agencies seeking to win business from him.
• Advice for marketers who are considering partnering with an agency.

Thanks John for a great interview!

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