What We Discussed:

In today's interview with Kelley Thornton, we discussed a wide variety of issues:

• Tiege Hanley's mission and products for men's skincare
• Kelley’s multifaceted role as Founder & CEO
• Motivation to enter the men's skincare market
• Importance of skin health and prevention of skin cancer
• Positioning of Tiege Hanley as uncomplicated skincare
• Challenges of marketing in the crowded skincare market
• Top-selling products and routines offered
• Strategies for building brand awareness and competition against established brands
• Direct-to-consumer marketing challenges faced by new brands
• Use of influencer marketing and long-form content to reach target audience
• Kelley's previous entrepreneurial experiences
• Importance of perseverance and grit in entrepreneurship
• Content production efforts: 300-400 pieces per month!
• Collaboration with University of Connecticut athletes for marketing initiatives
• Advice for marketers seeking agency partnerships
• Advice for agencies reaching out to marketers such as Kelley

Thanks Kelley, for a great interview!

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