What We Discussed:

In today's interview with Nick James, we discussed a wide variety of issues:

• What kind of organization Sinclair is and Nickolas’ role within the company.
• The challenges of maintaining control and consistency across a large network of social media handles/accounts while allowing for local customization.
• Implementing new social media tools, style guides, and processes across a decentralized organization.
• The importance of proper training and change management when rolling out new initiatives.
• Leveraging user-generated content and emotional storytelling on social media vs. traditional marketing assets.
• Anticipated future trends in social media, such as personalization, immersive experiences, and AI-powered content customization.
• Effectively utilizing external marketing agencies for specific initiatives and expertise.
• Balancing exploring new platforms/trends with staying focused on core audiences and channels.
• Advice to marketers looking to bring a new agency partner onboard.
• Advice Nicholas would give to any agency that was attempting to win business from him.

Thanks Nickolas for a great interview!

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