What We Discussed:

In today's interview with Pete, we discussed a wide variety of issues:

• The degree to which LaRosa's has had to adapt to changing consumer preferences over the 22 years Pete has been at the marketing helm.
• The things Pete did during the pandemic to keep sales strong that he found useful to carry forward post the pandemic.
• How Pete's advertising experience (prior to joining LaRosa's) has helped him be a better marketing leading the company.
• What Pete feels is key to maintaining a solid agency-client relationship.
• What some of the toughest challenges Pete has faced marketing the LaRosa's brand to consumers and how he has overcome them.
• Any advice he would give to marketers thinking about bringing a new agency on board?
• And lastly, if an agency was trying to knock down his door and attempting to win business from him, the advice he would give them.

Thanks Pete for a great interview!