What We Discussed:

In today's interview with Randy Kush, we discussed a wide variety of issues:

• What kind of business 7 Day Furniture is and Randy’s role within the organization
• The origin of the name 7 Day Furniture
• Family dynamics in the business and advice for other family-run businesses
• Changes made by Randy and his brother Troy since taking over in 2020
• Importance of company culture and strategies to improve it
• Impact of the economy on consumer spending and the retail market in Nebraska
• 7 Day Furniture's marketing strategy and brand positioning
• Use of AI in marketing and other current trends
• Future plans for e-commerce at 7 Day Furniture
• Use of external marketing agencies and their roles
• Challenges faced by marketers and marketing agencies in 2024
• Advice for marketers considering bringing a new agency onboard
• And, Advice for agencies trying to win business from marketers like Randy

Thanks Randy for a great interview!

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