The Marketer's Edge

The Marketer's Edge Interview with Rebecca Morris-Hoeft, Chief Brand Officer at Sunrise Banks


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What We Discussed:

In today's interview with Rebecca Morris-Hoeft, we discussed a wide variety of issues:

  • What kind of organization Sunrise Banks is and what Becca does for them
  • Social Responsibility and what it means to be a “Social Engine for Good”
  • Role of Chief Brand Officer at Sunrise Banks
  • Building a community and social impact at Sunrise Banks
  • Front-facing positioning and marketing strategies employed at Sunrise Banks
  • Social impact initiatives at Sunrise Banks
  • Response to George Floyd's murder and community engagement
  • Future of the banking industry - digital transformation and relationship building
  • Role of AI and ChatGPT in marketing and banking
  • Involvement with marketing agencies for SEO, customer focus groups, media prep, and storytelling
  • Becca’s advice to agencies looking to win business from marketer’s like herself
  • And, advice for marketers considering bringing a new agency onboard

Thanks Becca for a great interview!

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The Marketer's EdgeBy Mark Sneider