The Marketer's Edge

The Marketer's Edge Interview with Steven Nadel, Executive Director at The American Council for an Energy-Efficient Economy (ACEEE)


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What We Discussed:

In today's interview with Steven Nadel, we discussed a wide variety of issues:

  • What the American Council for an Energy Efficient Economy (ACEEE) does and Steve’s role in the organization
  • The types of research ACEEE does, and how they distribute their research
  • Challenges faced by ACEEE over the years
  • The impact of the political landscape on ACEEE's operations
  • How they differentiate themselves from other organizations in the energy space
  • Their work with electric vehicles (EVs) and electric trucks
  • Criteria for selecting research focus areas
  • Audience engagement strategies
  • Steve’s personal insights from working in the energy field
  • Brand awareness and marketing strategies for ACEEE
  • Funding strategies for ACEEE
  • The challenges in quantifying impact and success stories
  • Notable accomplishments in energy efficiency policy
  • Comparison of the U.S. energy efficiency status with other countries
  • The role of consumers in promoting energy efficiency
  • Challenges faced during changes in administration
  • Advice for communications agencies seeking to work with organization’s like ACEEE

Thanks Steven for a great interview!

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The Marketer's EdgeBy Mark Sneider