Hang on tight! We have a new generation of consumers and they speak a whole different language. Generation Z is the first completely digital generation that grew up with the internet and has never known a time without mobile phones. Think about it, all information at your fingers tips from the time you are born. Pretty weighty stuff. But the good news is this generation is already showing a tech maturity and social savviness that is allowing them to be one of our most creative forces yet. And bonus, they are not seeking validation through filters or likes. Listen to this show to get in touch with the creator generation and learn what motivates and inspires them.