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The Marketing Analytics Show episodes
- How to measure brand awareness with Mark Dilson
In this episode of the Marketing Analytics Show, Mark Dilson discusses how to measure brand awareness effectively.
You'll learn:
- When you should start measuring your brand awareness.
- What metrics you should measure.
- How to build a brand awareness report.
Links mentioned in the show:
- Follow Mark on LinkedIn.
- Start your free 14-day Supermetrics trial.
- Follow Supermetrics on Twitter.
- Follow Anna on Twitter.
20 min - How to build an SEO KPI funnel report with Tyson Stockton
Have you ever heard of an SEO KPI funnel report?
In this episode of the Marketing Analytics Show, Tyson Stockton from Searchmetrics will walk you through the basics of an SEO KPI funnel report.
Tune in to learn:
- What an SEO KPI report is.
- The benefits of building an SEO KPI report.
- The difference between leading and lagging metrics.
- How to structure your report
Check it out: www.supermetrics.com/podcasts/seo-kpi-funnel-report-tyson-stockton
Links mentioned in the episode:
- Follow Tyson on LinkedIn.
- Start your free 14-day Supermetrics trial.
- Follow Supermetrics on Twitter.
- Follow Anna on Twitter.
22 min - How to use data insight in your ad creatives with Anastasia Leng
Long gone are the days when marketing was just about being creative.
To make the most out of your ad budget, you need data.
In this episode, Anastasia Leng, Founder & CEO at Creative X discusses how marketing teams can marry creative and data.
Here’s what you’ll learn:
- How to use data to fuel your creativity
- How to test different creatives across platforms
- Tips to improve your creative quality
Links mentioned in the show:
- Follow Anastasia on LinkedIn.
- Start your free 14-day Supermetrics trial.
- Follow Supermetrics on Twitter.
- Follow Anna on Twitter.
20 min - The future of marketing measurement: How to win in a world of data
In this episode of the Marketing Analytics Show, Mikael Thuneberg, CEO of Supermetrics, will discuss the challenges of marketing measurement, and more importantly, what you can do to overcome them.
You'll learn:
- Why marketing has gotten harder since 2012
- The three big challenges of marketing measurement
- What you can do to overcome them
Links mentioned in the show:
- Follow Mikael on LinkedIn.
- Start your free 14-day Supermetrics trial.
- Follow Supermetrics on Twitter.
- Follow Anna on Twitter.
11 min - The future of marketing measurement: How to win in a world of data with Mikael Thuneberg
In this episode of the Marketing Analytics Show, Mikael Thuneberg, CEO of Supermetrics, will discuss the challenges of marketing measurement, and more importantly, what you can do to overcome them.
You'll learn:
- Why marketing has gotten harder since 2012
- The three big challenges of marketing measurement
- What you can do to overcome them
Links mentioned in the show:
- Follow Mikael on LinkedIn.
- Start your free 14-day Supermetrics trial.
- Follow Supermetrics on Twitter.
- Follow Anna on Twitter.
11 min - How measure your content marketing ROI with Deb Mukherjee
Looking to improve your content marketing performance?
In this episode, Anna Shutko chats with Deb Mukherjee to discuss how marketers can optimize and measure their content marketing ROI.
Tune in to learn:
- Three key pillars in a content marketing strategy
- What content marketing metrics you should track
- Why Deb uses first-touch attribution to measure content marketing
- How to optimize different types of content
Links mentioned in the show:
- Follow Deb on LinkedIn.
- Start your free 14-day Supermetrics trial.
- Follow Supermetrics on Twitter.
- Follow Anna on Twitter.
20 min - How to manage and keep track of your ad budget with Remi Turcotte
In this podcast episode, we catch up with Remi Turcotte, Founder of Turko Marketing, to learn about managing an ad budget.
You’ll learn:
- What tools you can use to keep track of your budget
- What metrics you should include in your paid performance report
- Why you should pay attention to quality score
Links mentioned in the show:
- Follow Remi on LinkedIn.
- Start your free 14-day Supermetrics trial.
- Follow Supermetrics on Twitter.
- Follow Anna on Twitter.
18 min - How to analyze and optimize your Google My Business listing performance with Alexander Silén
Have you already optimized your Google My Business profile?
If not, it’s time to take action.
In this podcast episode, Alexander Silén, Co-Founder of Mobal.io shares how to make the most of your business profile.
You'll learn:
- Why you should care about your Google My Business listing
- How to analyze your listing performance
- What metrics you should pay attention to
Links mentioned in the show:
- Follow Alexander on LinkedIn.
- Start your free 14-day Supermetrics trial.
- Follow Supermetrics on Twitter.
- Follow Anna on Twitter.
18 min - How to develop statistical intuition with Tim Wilson
In this episode of the Marketing Analytics Show, we catch up with Tim Wilson, Senior Analytics Director at Search Discovery to learn how marketers can develop statistical intuition.
Tune in to learn:
- What statistical intuition is
- How it helps you make better decisions
- How to nurture statistical intuition
- Some useful resources to get started
Links mentioned in the show:
- Follow Tim on Twitter.
- Start your free 14-day Supermetrics trial.
- Follow Supermetrics on Twitter.
- Follow Anna on Twitter.
21 min - How to grow a YouTube channel for business with Devin Pickell
In this episode, Devin Pickell from Nextiva will share his secrets to running a successful B2B YouTube channel.
Tune in to learn:
- What tactics Devin used to improve Nextiva's YouTube channel’s performance
- How to optimize your YouTube videos for search
- How to analyze and optimize your channel’s performance
Links mentioned in the show:
- Follow Devin on LinkedIn.
- Check out Nextiva.
- Start your free 14-day Supermetrics trial.
- Follow Supermetrics on Twitter.
- Follow Anna on Twitter.
29 min
About The Marketing Analytics Show
From the publisher's feed
The Marketing Analytics Show is all about helping you get better at marketing analytics. On this podcast, Anna Shutko will catch up with marketers and analysts to learn how they’re using data to make…
better marketing decisions. Tune in for all the how-tos & actionable advice you can steal. This podcast is brought to you by Supermetrics.
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