At Podcast Movement, one theme that was clear throughout the many presentations I went to, was the importance of getting marketing involved sooner in the content creation process.

Marketers, you already know how key this is. But content creators, we’re the ones who need to hear this.

Whether you’re making podcasts, videos, or articles, you may be spending 90% of your time creating and only 10% marketing. You’re putting in so much time into creation, but you actually need to spend just as much making sure it reaches your target audience. A ratio of 50/50 between creation and marketing should be your goal.

How can you get marketing involved sooner in your content creation process?

Check out Creative Marketing Brief for more business and marketing tips like this!