The marketing Brief.

The interesting thing about marketing briefs is very few people I speak to have one or use one when they go about their marketing, and for that reason then becomes a bit woolly or ad hock.

Why do we need a marketing brief? 

Basically, it provides the focus for your marketing activities. The marketing brief sets out the aims and objectives of your marketing campaign.

How do we do it? 

you need a document, some sort of template to lay out what it is you're trying to achieve with this particular piece of marketing.

What do you need to put in your marketing brief?

We're gonna go through it, but not in any real great detail.

I might try and give you some examples of the marketing brief that I use for the Atomic Success Program.

www.atomicsuccess.co.uk