In this standout episode of The Marketing Corner, host Shawn Campbell sits down with one of Tucson’s most genuine entrepreneurs, Bill Netherton, founder of Professional Bartenders Unlimited and Tucson Desert Oasis Vacation Rentals.
From launching a business out of a van in 1984 to managing multiple successful ventures today, Bill shares powerful insights on what really keeps a business thriving—people, passion, and next-level customer service. 💥
🔥 What You’ll Learn in This Episode:
00:00 – Intro & Energy Check
Sean and Bill kick off with some good vibes, positive energy, and Tucson sunshine.
02:00 – What Real Customer Service Looks Like
Bill breaks down what makes Professional Bartenders Unlimited stand out after 41 years in business
.06:30 – Supporting Your Team No Matter What
The importance of standing by your employees—and how poor leadership can damage trust fast.
08:15 – Building a Brand from One Event at a Time
Bill shares how he’d replicate his success if he started over in a new market.
10:30 – The Power of Face-to-Face Connection
Why personal interaction will always win—no matter how advanced technology gets
.14:00 – Tucson Desert Oasis Vacation Rentals
How Bill pivoted into short-term rentals and the lessons he brought with him from hospitality.
17:00 – Reinvesting in Your Business & Building Loyalty
What long-term guest relationships really look like—and how to keep them coming back.
21:00 – Why the 80/20 Rule Matters More Than Ever
Focusing on your top clients and why follow-up really counts.
25:00 – Embracing Feedback (Even the Tough Kind)How to turn complaints into growth, and why transparency is everything.
28:30 – Alcohol Awareness & Event Responsibility
The serious side of bartending—keeping people safe and covered.
31:00 – Drink Orders as Personality Clues?Fun talk on what your drink says about you—and how bartenders pick up on customer cues.
34:30 – Servant Leadership in Action
Sean highlights Bill’s leadership style and why it’s the cornerstone of his success.
🎧 This episode is a masterclass in business longevity, customer service, and leadership with heart. Whether you’re in the service industry or not, there’s gold in here for every entrepreneur and team leader.
👍 Like this episode? Hit that Subscribe button for more unfiltered small business talk and marketing know-how every week.💬 Drop a comment with your favorite takeaway or question for Bill!
🙌 A Huge Thank You to Our Sponsors!We couldn’t do this without our incredible supporters who make The Marketing Corner thrive:
🎯 David Bradley, MBA, LUTCF – Medicare A to Z Guiding individuals through Medicare with unmatched knowledge and care.
🚀 Mo Rousso A visionary entrepreneur and steadfast supporter of small business excellence.
📊 Robert Callesen – eForce Marketing Delivering bold, results-driven marketing strategies to help businesses grow fast and smart.
🎬 Daniel McPadden – Last Bridge Media Creating compelling video content that captivates, converts, and inspires.
📸 Candice Eaton – C Eaton Photography Capturing authentic visual stories that showcase your brand’s best side.
🍸 Bill Netherton – Professional Bartenders Unlimited Making every event unforgettable with premium bartending and hospitality.
🏠 Juan JD Delgado – Roofs Are Hot Combining expert roofing with curb appeal that keeps homes beautiful and protected.
🏡 Adely Hunt – Tucson Realtor Connecting families with the perfect homes and delivering real estate guidance with heart.
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