BlockchainGandalf

The marketing dilemma of Ethereum


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Smart contract projects that want to use the Ethereum system have a well-known problem.

Ethereum has all the brand recognition, but it costs a fortune to use.

Layer 2 solutions such as Polygon or Binance Smart Chain are a lot cheaper, have the same functionality, but involve awkward contortions to move people from the main network onto them.

And the clunky bridges that exist between Ethereum and the other chains aren't getting any easier to use.

What's a DeFi or NFT project to do?

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BlockchainGandalfBy Keir Finlow-Bates