The Marketing Drive

The Marketing Drive  Short marketing message that you can use right now! Keep Customers If You Want To Get Big Host: Chris Doelle | Production: Fresh Media Works Key Takeaways: • The Retention Math: A business that must replace its entire customer base each year requires a marketing machine ten times its size just to […]

The Marketing Drive  Short marketing message that you can use right now! Why Good Businesses Still Fail Host: Chris Doelle | Production: Fresh Media Works Episode Theme: Staying Visible to Prevent Local Business Failure Key Takeaways: • The Visibility Problem: Local businesses often fail not because of poor quality, but because customers simply forget they […]

The Marketing Drive  Short marketing message that you can use right now! Stop Letting AI Think for You Host: Chris Doelle | Production: Fresh Media Works Show Notes:  Core Topic: A plea to stop letting AI think for you and an exploration of its limitations. Three Brutal Truths: • AI Agents don’t work as advertised […]

The Marketing Drive  Short marketing message that you can use right now! Role Playing is a Gold Mine Host: Chris Doelle | Production: Fresh Media Works Kay topics: • Core Topic: The transformative power of role-playing in business, specifically for improving sales results. • The Setup: One participant acts as the salesperson and the other […]

The Marketing Drive  Short marketing message that you can use right now! AI Token Usage Hack Host: Chris Doelle | Production: Fresh Media Works Episode Theme: Optimizing AI Token Usage and Cost Efficiency Kay topics: • The Problem: High AI API bills and hitting usage limits unexpectedly. • Immediate Solution: Enable usage governors within AI […]

The Marketing Drive  Short marketing message that you can use right now! A Cross Country Lesson in Starting Host: Chris Doelle | Production: Fresh Media Works Episode Theme: The power of the head start and the importance of starting before you feel ready. The Story of Horatio Nelson Jackson: • The Bet: In 1903, Jackson […]

The Marketing Drive  Short marketing message that you can use right now! Rate and Review Host: Chris Doelle | Production: Fresh Media Works CORE PREMISE Chris Doelle makes a simple case for regularly asking listeners to rate and review your show. He argues that reviews help both the audience and the creator by improving recommendations […]

The Marketing Drive  Short marketing message that you can use right now! Expert Seminar Scams Host: Chris Doelle | Production: Fresh Media Works CORE PREMISE Chris Doelle warns listeners not to mistake polished webinars and bold personal branding for real expertise. His main point is simple: vet the expert before you buy the pitch. MAIN […]

The Marketing Drive  Short marketing message that you can use right now! AI Score Host: Chris Doelle | Production: Fresh Media Works CORE PREMISE The importance of AI Optimization (AIO) versus traditional SEO. MAIN TOPICS The Shift in Search: Users are increasingly moving away from Google and toward “answer engines” like ChatGPT, Claude, Perplexity, and […]

The Marketing Drive  Short marketing message that you can use right now! Love is the Answer Host: Chris Doelle | Production: Fresh Media Works CORE PREMISE Chris Doelle argues that love is a practical business principle, not just a personal one. Real growth comes from genuinely valuing clients, staff, partners, and collaborators as people, not […]