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Wendy Covey was part of the leadership that put National Instruments on the map as THE Marketing behemoth it was in the early 2000's. Today, she leverages her past success through TREW marketing, a company she co-founded some years ago. In this conversation, we discuss her new book, how the marketing game has changed in the time of COVID, and what she recommends you to do if you lead a growing B2B company. Pick up her new book here: https://www.amazon.com/Content-Marketing-Engineered-Convert-Technical-ebook/dp/B088JGJ8QN/ref=sr_1_1?dchild=1&keywords=Wendy+Covey&qid=1603153991&sr=8-1 And don't forget to subscribe and ring the bell for more great talent on Artists, Engineers, & Entrepreneurs!
Wendy Covey was part of the leadership that put National Instruments on the map as THE Marketing behemoth it was in the early 2000's. Today, she leverages her past success through TREW marketing, a company she co-founded some years ago. In this conversation, we discuss her new book, how the marketing game has changed in the time of COVID, and what she recommends you to do if you lead a growing B2B company. Pick up her new book here: https://www.amazon.com/Content-Marketing-Engineered-Convert-Technical-ebook/dp/B088JGJ8QN/ref=sr_1_1?dchild=1&keywords=Wendy+Covey&qid=1603153991&sr=8-1 And don't forget to subscribe and ring the bell for more great talent on Artists, Engineers, & Entrepreneurs!