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The Marketing Maven: A Conversation with Denzell Turner
In this episode, Denzel Turner, a marketing expert and podcast host of Black Fridays, shares his journey, insights on grassroots marketing, podcasting strategies, and how he's supporting Black entrepreneurs in Detroit. Discover actionable tips on content repurposing, guest booking, and building a strong business system for creators.
Key Topics
Denzel Turner's journey from marketing to podcasting
Grassroots marketing and community engagement
Content repurposing and social media strategy
Guest booking process and building relationships
Building a business system for creators
Chapters
00:00 Introduction and Guest Credibility
01:08 Denzel's Journey and Community Impact
03:05 Supporting Black Entrepreneurs in Detroit
04:26 Finding Inspiration and Collaboration
06:19 Denzel's Marketing Background and Education
08:55 Influence of Sports and Personal Connections
09:27 J. Cole's Grassroots Marketing Approach
14:19 Starting the Podcast: Motivation and Process
16:31 Audio vs. Video Podcasting Preferences
19:54 Content Repurposing and Social Media Strategy
22:49 Navigating Social Media Algorithms
24:38 Investing in Ads vs. Organic Growth
26:29 Favorite Podcasts and Inspiration
28:43 Revisiting Past Episodes and Growth
30:47 Challenges in Podcasting and Technical Difficulties
32:51 Most Impactful Interviews and Lessons Learned
35:59 Timing and Market Trends in Content Creation
38:44 Current Reading List and Business Books
41:45 Guest Booking Strategies and Outreach
45:47 Advice for Aspiring Podcasters
48:07 Connecting with Denzel & Final Thoughts
Resources
Black Fridays Podcast - https://www.instagram.com/blackfridayspodcast/
Denzel Turner on Instagram - https://www.instagram.com/denzellturner/
Business Professionals of America (BPA) - https://bpa.org/
Malcolm Gladwell's Talking to Strangers - https://www.amazon.com/Talking-Strangers-Understanding-Other-People/dp/0316478520
Earn Your Leisure Podcast - https://www.earnyourleisure.com/
Phil Knight's Shoe Dog - https://www.amazon.com/Shoe-Dog-Story-Entrepreneur-Memoir/dp/1501135929
Lucky Me by Rich Paul - https://www.amazon.com/Lucky-Me-Rich-Paul/dp/0062956794
The $100 Startup by Chris Guillebeau - https://www.amazon.com/100-Startup-Reinvent-Work-Create/dp/0446573709
Guest Links
Instagram - https://www.instagram.com/denzellturner/
Website - https://blackfridayspot.com/
View all episodes
By Gabrielle CaruthersIn this episode, Denzel Turner, a marketing expert and podcast host of Black Fridays, shares his journey, insights on grassroots marketing, podcasting strategies, and how he's supporting Black entrepreneurs in Detroit. Discover actionable tips on content repurposing, guest booking, and building a strong business system for creators.
Key Topics
Denzel Turner's journey from marketing to podcasting
Grassroots marketing and community engagement
Content repurposing and social media strategy
Guest booking process and building relationships
Building a business system for creators
Chapters
00:00 Introduction and Guest Credibility
01:08 Denzel's Journey and Community Impact
03:05 Supporting Black Entrepreneurs in Detroit
04:26 Finding Inspiration and Collaboration
06:19 Denzel's Marketing Background and Education
08:55 Influence of Sports and Personal Connections
09:27 J. Cole's Grassroots Marketing Approach
14:19 Starting the Podcast: Motivation and Process
16:31 Audio vs. Video Podcasting Preferences
19:54 Content Repurposing and Social Media Strategy
22:49 Navigating Social Media Algorithms
24:38 Investing in Ads vs. Organic Growth
26:29 Favorite Podcasts and Inspiration
28:43 Revisiting Past Episodes and Growth
30:47 Challenges in Podcasting and Technical Difficulties
32:51 Most Impactful Interviews and Lessons Learned
35:59 Timing and Market Trends in Content Creation
38:44 Current Reading List and Business Books
41:45 Guest Booking Strategies and Outreach
45:47 Advice for Aspiring Podcasters
48:07 Connecting with Denzel & Final Thoughts
Resources
Black Fridays Podcast - https://www.instagram.com/blackfridayspodcast/
Denzel Turner on Instagram - https://www.instagram.com/denzellturner/
Business Professionals of America (BPA) - https://bpa.org/
Malcolm Gladwell's Talking to Strangers - https://www.amazon.com/Talking-Strangers-Understanding-Other-People/dp/0316478520
Earn Your Leisure Podcast - https://www.earnyourleisure.com/
Phil Knight's Shoe Dog - https://www.amazon.com/Shoe-Dog-Story-Entrepreneur-Memoir/dp/1501135929
Lucky Me by Rich Paul - https://www.amazon.com/Lucky-Me-Rich-Paul/dp/0062956794
The $100 Startup by Chris Guillebeau - https://www.amazon.com/100-Startup-Reinvent-Work-Create/dp/0446573709
Guest Links
Instagram - https://www.instagram.com/denzellturner/
Website - https://blackfridayspot.com/