That IT show

The Marketing Maze: Lost in hardware manufacturers’ website bloatware and PR narratives (Episode 29)


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In this episode we delve into hardware manufacturers' websites, exposing how marketing influences information presentation. Discussed are marketing terms, blurry and unreadable fonts, less than important information and the lack of important information on manufacturers' websites etc. Seems as though hardware manufacturers think that - at times - you need to be a super-digital literate to navigate through  the marketing maze. The message should be simple - companies should prioritize simple access to information about hardware without trying to obscure it with too many marketing terms. 

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That IT showBy thatitshow