“We’ve got to think more like marketers about the talent pool and less about the recruitment process.”

That was the core of my conversation with Joel Glick and it couldn’t be more true.

Too many teams treat hiring like a workflow problem:

Post → wait → filter → hire.

But the best recruitment advertising agencies sit at the intersection of marketing, tech, and strategy.

We talked about:
 • Understanding real client needs (not just pushing media)
 • Why job boards still matter
 • The power of SEO in job ads
 • Authentic employer branding
 • AI is useful, but dangerous if it just scales noise

And when platforms like Indeed change commission structures? Agencies feel it first. The good ones adapt.

Recruitment isn’t just changing.

It’s becoming a marketing discipline.

Are you buying job ads — or building talent demand?