As competition in the field rises and trust in coverage lowers, it's apparent that the foundations of Higher Education Marketing are transforming in the face of growing skepticism. Previous marketing strategies are becoming less effective, less efficient, and less encouraging to students and institutions alike. To what extent do these practices need to be shifted, and how can institutions undergo these changes with as little stress as possible? Kristen breaks down the do's and the don't's, in a nutshell.

What You'll Learn

• How students aren't as likely to take a script anymore, responding less to overly polished marketing.
• The marketing appeal of behind-the-scenes looks at an institution, through student takeovers or slice-of-life vlogs.
• How stories that just feature real voices might not be sufficient.

Got a question for the Steel Advertising team? Connect with us!

Produced by Sutherland Weston. Contact us at https://sutherlandweston.com/

Welcome to The Marketing Nutshell, a snappy synopsis of the current topics affecting your organization's marketing. Designed for busy marketing leaders, the Nutshell delivers executive level summaries of new topics, trends, and insights in five minute bites. If you are looking for reliable, actionable marketing advice for institutions in education, health and government marketing – the Marketing Nutshell has cracked the code.

Today, more than half of all Gen Z individuals identify as neurodivergent: the way their brain chemistry functions is not quite the same as what has been considered "typical". Not only is this a large demographic, but this is a large pocket of humanity as well, and though it may seem daunting to try and figure out all the changes you must make to include them in your messaging, Kirsten is here to give you the nutshell: with just a few simple changes, you will be ready to roll.

What You'll Learn

• Neurodivergence is prevalent among Gen Z, and what that means for how you communicate.
• Simple, practical ways to make your messaging more inclusive and effective for neurodivergent audiences.
• How small adjustments can lead to stronger engagement with a large and often overlooked demographic.
• How thoughtful, audience-aware messaging helps your brand truly connect and drive action.

Got a question for the Steel Advertising team? Connect with us!

Produced by Sutherland Weston. Contact us at https://sutherlandweston.com/

Welcome to The Marketing Nutshell, a snappy synopsis of the current topics affecting your organization's marketing. Designed for busy marketing leaders, the Nutshell delivers executive level summaries of new topics, trends, and insights in five minute bites. If you are looking for reliable, actionable marketing advice for institutions in education, health and government marketing – the Marketing Nutshell has cracked the code.

ESA Accounts, or Education Savings Accounts, have moved from being a side topic to a grand and looming issue. They're a clear-cut change in the way families fund schooling, moving away from strict systems and into fluid, flexible use. But what does this mean for the places that are adopting these policies, now that school districts need to leap into a world of competitive branding and marketing? How will public schools make a name for themselves, and how will this make education as a whole evolve? Kirsten is here to give you the nutshell.

What You'll Learn

• How ESAs are reshaping the education landscape by introducing choice and funding flexibility for families.
• Why public schools now face increased competition, and what that means for branding and marketing.
• How this shift could transform the future of education and how schools position themselves to stand out.

Got a question for the Steel Advertising team? Connect with us!

Produced by Sutherland Weston. Contact us at https://sutherlandweston.com/

Welcome to The Marketing Nutshell, a snappy synopsis of the current topics affecting your organization's marketing. Designed for busy marketing leaders, the Nutshell delivers executive level summaries of new topics, trends, and insights in five minute bites. If you are looking for reliable, actionable marketing advice for institutions in education, health and government marketing – the Marketing Nutshell has cracked the code.

Now more than ever, college students are a little older than you remember: nearly half are over 22, holding jobs, and around 20% of that demographic are raising kids. More and more students are attending higher-ed to change their lives, not to complete some stage of it.

For institutions of higher education that need fresh enrollments to stay afloat, the breadth of personas in this new group can make marketing and branding seem like a challenge. Kirsten breaks down the different groups in a nutshell.

What You'll Learn

• How shifting student motivations—from life stage to life change—are redefining higher-ed audiences.
• The marketing challenge of appealing to both nontraditional and traditional students at the same time.
• Practical ways institutions can adapt their messaging to connect with modern learners and drive enrollment.

Got a question for the Steel Advertising team? Connect with us!

Produced by Sutherland Weston. Contact us at https://sutherlandweston.com/