Manipulating The Masses

The Marketing of Barbie


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This week, Kaitlin and Zach discuss the absolutely crazy story of how the iconic doll, Barbie was founded. And the unique marketing tactics the team at Mattel had to use in order to sell an adult doll (with breasts *gasps*) to children in the 1950s & 60s.

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Manipulating The MassesBy Kaitlin McMillan & Zach Phillips