What is the marketing paradox?

There are many marketing paradoxes, but the two I'm going to focus on are

This is the more common paradox spoken about.

Using fancy marketing terms

Differentiation is generally considered to be the longevity of your brand or your product.

Amplification is the speed at which you can get people to recognize or to know, like, and trust you.

There is a constant challenge in marketing between that differentiation and the amplification of whatever it is you're trying to market.

You need to strike a balance, that is a paradox because you can't continuously be using amplification marketing methods or differentiation methods because that would be ineffective.

Today marketing is a  bit more complicated than it used to be for garages, the independent garage sector, as a rule, is not great at marketing.

I want to ask you, and these are the three questions

If you've answered no to any of those things, then you probably need to listen to this podcast.