Marketing can feel overwhelming, especially when you’re just starting out, but avoiding it is the fastest way to stall your business. In this episode, we break down why marketing should be a top priority from day one, how to attract the right customers, and why “if you build it, they will come” is a dangerous myth. We also share personal lessons from our own marketing wins (and fails) to help you avoid the same mistakes.

From understanding your audience to crafting messages that actually get attention, this conversation is packed with real talk and practical strategies. If you’ve ever felt stuck when it comes to promoting your business, this one is for you.

Here are the Highlights:

Common Misconceptions About Marketing (3:37)

Effective Marketing Strategies (3:55)

Market Research Techniques (4:12)

The Role of Personal Branding (20:53)

Lessons Learned from Marketing Mistakes (23:59)

Final Thoughts on Marketing (32:07)

Connect with Kiiyonna and Christal:

Kiiyonna's Instagram - https://www.instagram.com/sidepreneur_nurse/

Christal's Instagram - https://www.instagram.com/christalpthehormonenp

Nurse Boss Mob Facebook Group - https://www.facebook.com/groups/2906101896370538

YouTube - https://www.youtube.com/user/kiiyonna/

TikTok - https://www.tiktok.com/@sidepreneurrn?lang=en