Sports & Entertainment by MarketScale

The Marketing Power of Narrative Podcasts with Brittney Effner of MarketScale


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Stories have been used throughout the course of human civilization for many different purposes. They've been used to pass down traditions, entertain the masses, and teach lessons, to name a few.

As technology has advanced through the years, the way we communicate narratives has changed, as well. Homer's tradition of oral storytelling has given way to earbuds and podcasts. These new methods still hold the power to powerful messages to the masses.

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