🔥 The Indiana Fever and Pacers are out-engaging major brands—and they're doing it without relying on follower count.

David Brickley sits down with Tyler Beadlecomb, SVP of Marketing Content at Pacers Sports & Entertainment, to break down how his team builds shareable content, taps into cultural moments like Stranger Things, and turns viral spikes into long-term fan growth.

📱 This episode covers:

- Why the Fever's draft-day animation became a full content franchise

- How to create branded content fans actually want to engage with

- The shift from follower-based goals to recommendation-based success

- What TikTok's algorithm changes could mean for global reach

- How to build marketing that wins—regardless of your team's record

#WNBA #IndianaFever #Pacers #CaitlinClark #TikTokStrategy #SportsMarketing #StrangerThings #BusinessOfSocial

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Interested in becoming a guest on the podcast? Reach out to our team at [email protected]

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STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.

➡Check us out: https://www.stndigital.com/

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