In this continuation of last week's episode. We dive deeper into solving your customer's problems with your marketing. We talk about E, I, P and how every problem has these three layers.

We also discuss how you can use each layer to drastically improve your marketing message. This technique makes your customers easily relate to your business and recognize instantly that you understand them; making it extremely difficult to not want to do business with you. 

I've also included some frameworks that will easily transform any marketing message into having a deeper meaning your customers can't ignore.