Brian talks about Dan Kennedy's Marketing Triangle.

https://www.youtube.com/watch?v=7iLOYpGqug4

Transcription

The marketing triangle and your business.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

What is the marketing triangle and why is it so important?

It really matters, and it's going to mean a whole lot more to you if you've been involved in business for a period of time, basically, because it will show you why you've failed so many different things, or why things aren't working properly.

And it was funny because it took it was probably around 2013, 2012, late 2012, 2013, that it came to me and I'm like, Oh, I get it.

One of the big pieces was reading this book, the ultimate marketing plan by Dan Kennedy. Great book, he talks about the marketing triangle in here in great depth, I'm going to cover it in very light manner.

Just to give you an idea of what it is and why it's so important.

It really comes down to this. When you're in business, oftentimes, when it comes to marketing, we focus on the media source first, that tends to be the first thing goes to our mind.

The old saying was, you know, it's the Yellow Pages salesman that walks in through the door or calls you on the phone. And that's what leads you to getting into the Yellow Pages.

It's not because you thought about it, and you figured your market with the people you're trying to get to use the Yellow Pages, all this stuff, it's, we tend to be driven by the market.

So someone gets really excited about Facebook ads, or tik tok or anything like that. And then they say, Okay, now what am I going to put on there?

And then at the very end, they might get to the point where they say, Okay, now, what does my audience want. But that's, that's usually the last thing people think of.

Here's the magic of the of the marketing triangle, it should be the first thing we think of is our marketplace. Our who, so we talked about yesterday about the who and why that is so important.

Another word for who is market. We're wanting to focus on our market first. That should be the first thing that we think about is the who, who are we trying to help, right?

Who are we trying to help and what are we wanting them to do?

How are we helping them?

And the how is the message, because you start with the market?

You say, Okay, this is who we're trying to reach.

Now, what are we trying to help them with?

How are we going to help them?

That's our message when it comes to marketing, because marketing is just the communication of what we want the market to do what we want potential customers, clients, patients, whatever, what do we want them to do?

Right, that's marketing.

It's just the communication of it, and we'll get into that in a second. But so you got your message, your market, and then at the end, that will lead you to media.

What type of media do I go to with that message for that market?

See, if you do it that way then you don't get excited about the media source, except for the fact that it's a good way to deliver a message to the market.

But most of us, we do it all backwards and then we don't end up getting good results.

This happens only almost every single time.