If you do marketing and communications work for a living, you know full well that the practices are related but different even if your founder or boss blathers on about them like they're the same thing.

I invited my good friend and long time mentor Aaron Heinrich to the podcast to hash out the rants and raves of it all to see if we could shed some light how we've spent our careers. If you don't like completely out of place Star Trek sounds and random movie references and dudes dishing about bosses who blamed us for poor revenue, you might want to sit this episode out.

But, if you want to hear how Cory Ellison (Billy Crudup's fictional-but-you-know-he's-based-on-a-real-person character in The Morning Show) and the late President John F. Kennedy personify marketing, then please click grab a beverage and tune in.