Jennie Baik is the co-founder and CEO of Orchard Mile. Few people have as direct a view into how businesses in luxury are doing on line. We talk about: what works on line and what doesn’t, What brands should do to amplify their DTC business, personalization, loyalty, the young luxury consumer, network effects and the future of retail in a “digalogue” world. 
 
Interviewed by Mortimer Singer.

Jennie Baik is the co-founder and CEO of Orchard Mile. Few people have as direct a view into how businesses in luxury are doing on line. We talk about: what works on line and what doesn’t, What brands should do to amplify their DTC business, personalization, loyalty, the young luxury consumer, network effects and the future of retail in a “digalogue” world. Interviewed by Mortimer Singer.

Jennie Baik is the co-founder and CEO of Orchard Mile. Few people have as direct a view into how businesses in luxury are doing on line. We talk about: what works on line and what doesn’t, What brands should do to amplify their DTC business, personalization, loyalty, the young luxury consumer, network effects and the future of retail in a “digalogue” world.&nbsp;
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Interviewed by Mortimer Singer.

The Marketplace: Orchard Mile’s Jennie Baik

The Safari is a guided tour around the retail, brand and consumer landscape. We interview the brightest and most innovative industry leaders who share how they are shaping and evolving the industry in the years to come. Guests come from all corners of the industry from retail, beauty, fashion, CPG, academia, agencies, real estate, investing and more. At Traub we have the privilege of working broadly across these numerous fields and collaborating with these talented leaders.

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The Marketplace: Orchard Mile’s Jennie Baik

The Marketplace: Orchard Mile’s Jennie Baik