The Martech space has exploded; from 150 to over 5,000 vendors in just 5 years—and the amount of customer data has also exploded alongside it. Marketers and their budgets have followed along and are fueling more growth. The “2017 Internet Trends” report revealed that the average enterprise uses 91 marketing cloud services. But are they really using them? Many marketers are not able to adequately access their own platforms, and the platforms are not integrated. This episode of Wilson Bridge discusses the growth and steps marketers must take to stay ahead of the rising technology and take advantage of the increased budgets and capabilities.

| RESOURCES / NOTES |

Mary Meeker Internet Trends - http://www.kpcb.com/internet-trends

Bynder and OnBrand Report - https://onbrand.me/state-of-branding-report-2018/

Scott Brinker Martech Landscape - https://chiefmartec.com/2017/06/average-enterprise-uses-91-marketing-cloud-services/

| WILSON ADVERTISING LINKS |

Wilson Advertising: http://www.wilsonadv.com

Customer Engagement Optimization: http://www.wilsonadv.com/category/customer-engagement-optimization

Our Work: http://www.wilsonadv.com/our-work/

Contact Us: http://www.wilsonadv.com/contact-us/

| CREDITS|

Host: Brian Drew, Senior Strategist https://www.linkedin.com/in/briandrew/

Host: Devin Meister, Content Director https://www.linkedin.com/in/devinmeister/

Production: Jason Kimerling, Producer, Editor https://www.linkedin.com/in/jasonkimerling/