What if I told you that principles from rock 'n' roll can transform AI and revolutionize digital marketing?

Digital marketing often struggles to truly captivate and engage audiences, leading to wasted resources and low ROI. Creating content that resonates emotionally with consumers remains a significant challenge for many brands.

Despite using various tools and strategies, many marketers find their campaigns falling flat. The frustration grows as they realize their content lacks the emotional depth needed to make a lasting impact, leading to disconnected audiences and ineffective marketing efforts.

Enter Kate Bradley Chernis, who brings a unique perspective to the digital marketing world. As a former rock 'n' roll DJ broadcasting to 20 million listeners a day, Kate has an unparalleled understanding of audience engagement. Now, as the co-founder and CEO of Lately, she leverages the neuroscience of music to drive revolutionary AI technology. Kate's innovative approach is transforming content creation and digital marketing, offering a fresh, effective way to connect with audiences on a deeper level.

The MarTech Show hosts Robin Dimond and Mike Allton will talk to Kate Bradley Chernis about:

🔶Innovative Insight: Understanding how the neuroscience of music can be applied to AI technology to create more engaging content.

🔶Practical Applications: Learning about real-world successes where music-inspired AI has dramatically improved marketing outcomes.

🔶Future Directions: Insights into the future of generative AI and how it can continue to revolutionize digital marketing by tapping into the emotional power of music.

Learn more about Kate Bradley Chernis

Resources & Brands mentioned in this episode

Show Notes & Transcript: https://www.agorapulse.com/how-a-rock-n-roll-dj-is-revolutionizing-ai-and-digital-marketing

Brought to you by Agorapulse: the #1 rated social media management solution.

Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike.

Learn more about your ad choices. Visit megaphone.fm/adchoices

What if you could analyze your ad creatives' performance and gain actionable insights in under a minute?

Advertisers face a daunting challenge when it comes to understanding the true impact of their creatives across platforms like Facebook, Instagram, Google, and TikTok. The "black box" problem leaves them in the dark, relying on inadequate traditional methods like A/B testing, leading to guesswork and inefficiencies.

This lack of detailed, actionable data results in wasted resources and time, with advertisers unable to optimize their strategies effectively. The frustration of costly and ineffective testing pushes brands to seek better solutions.

Today, we have Asaf Yanai, CEO of Alison.ai, joining us to explain how AI can revolutionize creative analysis. Asaf has over 15 years of experience in driving technological innovation and transforming industries. With a background in strategic roles such as VP of Growth and Head of Media Buying at top online marketing companies, Asaf leverages his expertise to lead Alison.ai in revolutionizing creative analysis with AI. His entrepreneurial journey, marked by successful ventures and a relentless pursuit of progress, makes him a true inspiration in the tech industry.

The MarTech Show hosts Robin Dimond and Mike Allton will talk to Asaf Yanai about:

🔶Revolutionary Analysis: Understanding how AI can analyze ad creatives' performance and provide actionable insights in less than a minute.

🔶Solving the Black Box Problem: Learning how AI platforms like Alison.ai address the lack of granular data in social media advertising.

🔶Practical Applications: Insights into how brands can implement AI-driven creative analysis to optimize their ad strategies and reduce costs.

Learn more about Asaf Yanai

• Connect with Asaf Yanai on LinkedIn

Resources & Brands mentioned in this episode

Show Notes & Transcript: https://www.agorapulse.com/blog/ai-driven-creative-analysis

Brought to you by Agorapulse: the #1 rated social media management solution.

Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike.

Learn more about your ad choices. Visit megaphone.fm/adchoices

What if you could ensure your brand stays relevant and robust no matter how the digital landscape changes?

Many brands rely heavily on a single channel, like social media, making them vulnerable to sudden changes and platform-specific issues.

When platforms change algorithms or face restrictions, brands that aren't diversified can see their reach and engagement plummet. This leaves marketers scrambling to regain lost ground, often with limited success.

What are our options? That’s what Carlos Gil is here to help with.

Carlos is a marketing expert with over 15 years of experience, specializing in driving ROI through growth marketing, social media strategy, and content creation. Currently the Brand Evangelist for GetResponse, Carlos is also a sought-after public speaker, author, and consultant. He’s known for his innovative approaches to integrating social media and email marketing to build strong, future-proof brands. Carlos shares his expertise through speaking engagements at major industry events like SXSW and Social Media Marketing World, and his work has been featured in notable publications such as CNNMoney, Inc. Magazine, and Social Media Examiner.

The MarTech Show hosts Robin Dimond and Mike Allton will talk to Carlos Gil about:

🔶Channel Integration: Understanding how to integrate social media and email marketing to create a diversified and resilient brand strategy.

🔶Practical Strategies: Learning actionable steps for leveraging the strengths of both channels to enhance reach and engagement.

🔶Future-Proofing Techniques: Insights into building a brand strategy that can withstand changes in the digital landscape, ensuring long-term relevance and success.

Register to tune in live and ask questions, then join the Social Media Pulse Community afterward for The MarTech Show After Party!

Learn more about Carlos Gil

Resources & Brands mentioned in this episode

Show Notes & Transcript: https://www.agorapulse.com/blog/future-proof-your-brands-marketing

Brought to you by Agorapulse: the #1 rated social media management solution.

Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike.

Learn more about your ad choices. Visit megaphone.fm/adchoices

What if you could revolutionize your digital agency's operations with the latest cutting-edge technology?

Digital agencies today face the challenge of managing complex workflows while maintaining efficiency and delivering high-quality results. Traditional methods often prove inadequate in handling the increasing demands of clients and the dynamic nature of digital marketing.

Inefficient workflows lead to bottlenecks, resource wastage, and subpar client experiences. Agencies struggle to keep up with the fast-paced digital landscape, resulting in missed opportunities and declining competitiveness.

Today, we are joined by Anne Cheng, an award-winning executive and CEO of Supercharge Lab. Anne will share her insights on how digital agencies can leverage AI and machine learning to streamline operations, optimize workflows, and deliver more personalized services. With her extensive experience in business and marketing strategy, Anne will guide us through the methodologies and technologies that can revolutionize the way digital agencies operate.

The MarTech Show hosts Robin Dimond and Mike Allton will talk to Anne Cheng about:

🔶Innovative Integration: Understanding how digital agencies can leverage AI and machine learning to streamline operations and improve efficiency.

🔶Operational Optimization: Learning methodologies to enhance both creative and operational processes for seamless end-to-end workflows.

🔶Practical Applications: Insights into real-world applications of advanced technologies in digital workflows and how they can deliver personalized client services.

RSVP to tune in live and ask questions.

Learn more about Anne Cheng

• Connect with Anne Cheng on LinkedIn

Resources & Brands mentioned in this episode

Show Notes & Transcript: https://www.agorapulse.com/blog/optimizing-your-digital-agencys-operations-with-cutting-edge-tech

Brought to you by Agorapulse: the #1 rated social media management solution.

Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Struggling to get influencer marketing working for your business?

Businesses today face the complex challenge of effectively aligning their brands with influencers to truly connect with their audiences. Despite rising investments in influencer marketing, many companies struggle to ensure their collaborations are strategically sound and resonate authentically with their target demographics.

Misalignment can lead to inauthentic content, wasted resources, and failed campaigns. Imagine launching a campaign that falls flat because the influencer’s message doesn’t resonate, or worse, is perceived as disingenuous. This not only damages the campaign but can also tarnish the brand’s reputation.

How do we find and select influencers, and get them aligned with our marketing strategies?

That’s what Ashley Zeckman is here to help us with.

Ashley is a dynamic marketing leader and Co-CEO at Onalytica, a company renowned for its expertise in influencer marketing and audience intelligence. With years of experience in guiding brands through the complexities of influencer collaborations, Ashley has played a crucial role in developing strategies that align brand goals with audience expectations. Her work focuses on creating authentic, engaging, and effective marketing campaigns. Ashley is also an influential voice in the marketing community, regularly sharing her insights through articles and presentations.

The MarTech Show hosts Robin Dimond and Mike Allton will talk to Ashley Zeckman about:

🔶Strategic Insight: Learn the critical factors necessary for aligning brands with influencers to ensure effective and authentic audience engagement.

🔶Report Insights: Get an in-depth look at major findings from the 2024 B2B Influencer Marketing Report, providing valuable trends and strategies tailored for 2024.

🔶Practical Applications: Discover real-world examples of successful influencer marketing campaigns and the lessons that can be applied to your own strategies.

Learn more about Ashley Zeckman

Resources & Brands mentioned in this episode

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/the-martech-show/strategies-for-brand-and-influencer-partnerships/

Brought to you by Agorapulse: the #1 rated social media management solution.

Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Businesses today are constantly struggling to truly understand their audiences. Despite making significant investments in social media and digital marketing, many find it challenging to decode complex consumer behaviors and preferences. Traditional analytics often fall short, providing only surface-level insights which fail to drive impactful decisions.

This lack of deep understanding leads to missed opportunities, ineffective marketing strategies, and ultimately, lower ROI. Imagine continually pushing out campaigns that don't resonate, wasting valuable resources, and seeing little to no engagement. The frustration grows as businesses realize that knowing their audience is no longer a 'nice-to-have' but a 'need-to-have' for survival and growth in a competitive landscape.

That’s what Jonathann Mingoia is here to help us with.

Jonathann Mingoia is a renowned audience intelligence specialist with over a decade of experience in the field. Currently serving as the Chief Enterprise Solutions Officer at Audiense, Jonathann plays a pivotal role in driving the company’s vision to bring consumer research into the digital era. His expertise spans across social media, digital intelligence, and e-reputation management. With a robust background in utilizing data-driven approaches to understand consumer behavior, Jonathann has helped numerous businesses enhance their marketing strategies, optimize their operations, and achieve significant growth. His passion and insights make him a sought-after expert in the realm of audience intelligence.

The MarTech Show hosts Robin Dimond and Mike Allton will talk to Jonathann Mingoia about:

🔶Transformative Insight: Jonathann will explain the concept of audience intelligence and how it goes beyond traditional social and digital intelligence to provide deep, actionable insights that drive marketing success.

🔶Behavioral Decoding: Learn how platforms like Meta can be used for behavioral analysis, enabling businesses to decrypt complex audience behaviors and improve their marketing initiatives.

🔶Strategic Advantages: Discover the common challenges in implementing audience intelligence and how to overcome them, along with concrete examples of how agencies can leverage these insights to win new clients and enhance operations for better client outcomes.

Register to tune in live and ask questions, then join the Social Media Pulse Community afterwards for The MarTech Show After Party!

Learn more about Jonathann Mingoia

• Connect with Jonathann Mingoia on LinkedIn

Resources & Brands mentioned in this episode



Show Notes & Transcript: https://www.agorapulse.com/blog/audience-intelligence-can-help-you-know-your-audiences

Brought to you by Agorapulse: the #1 rated social media management solution.

Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike.

Learn more about your ad choices. Visit megaphone.fm/adchoices

TikTok sports over 170 million users and 7 million businesses in the United States alone and, more importantly, on average, users are spending a movie's worth of time watching content daily, which makes it a treasure trove for marketers and advertisers. Users from every generation and background are highly engaged on the platform - both for entertainment as well as education and search - and that’s led to tremendous growth in advertising revenue reaching tens of billions of dollars.

How can agencies leverage TikTok on behalf of their clients? And how is the platform helping advertisers demonstrate their expertise and land more deals?

That’s what Mark Wallrapp is here to help us with.

Mark is currently a Team Lead on the SMB Agency team at TikTok, where he leverages his experience in team building, negotiations, and marketing strategy to manage a high-performing team out of Culver City, CA. Previously, he served as the Principal of the Deal Desk at Reddit, overseeing global deal structuring and policy development, and contributing to over $360 million in revenue through annual agreements. His tenure at Meta (formerly Facebook) as an Industry Manager further highlighted his ability to manage digital media-focused sales teams to achieve meaningful revenue milestones.

The MarTech Show hosts Robin Dimond and Mike Allton will talk to Mark about:

🔶The advertising opportunities for agencies and marketers on TikTok

🔶What training and certification options are available

🔶Current trends and best practices in TikTok advertising

Register to tune in live and ask questions, then join the Social Media Pulse Community afterward for The MarTech Show After Party!

Learn more about Mark Wallrapp

• Connect with Mark Wallrapp on LinkedIn

Resources & Brands mentioned in this episode

Show Notes & Transcript: https://www.agorapulse.com/blog/exploring-tiktoks-advertising-platform-certification-options

Brought to you by Agorapulse: the #1 rated social media management solution.

Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Digital ad revenue is expected to exceed $600 billion worldwide this year, and yet despite such a lucrative and growing industry, it seems like it’s never been more challenging to be a paid ads manager or consultant.

We talked in a previous episode about iOS changes, cookies going away, and all of the other challenges and changes facing digital advertising. As a result, advertisers are not only turning to new strategies, they’re employing new tools and leveraging AI any way they can to find the seam.

Where should you turn your attention, and what advanced advertising strategies can we reliably turn to?

That’s what Maryna Burushkina is here to help us with.

Maryna is the Founder & CEO at Growth Channel AI, as well as a Digital Marketing Consultant and Trainer. She has helped hundreds of multinational companies (such as Allianz and Philips) reshape their marketing to drive accelerated growth over the last decade. And she is building an AI technology to solve marketing inefficiencies using the power of data and micro-segmentation.

The MarTech Show hosts Robin Dimond and Mike Allton will talk to Maryna about:

🔶What advanced advertising strategies are available to marketers today

🔶How marketing agencies in particular can drive success for their clients

🔶Why such strategies and tactics are necessary in today’s landscape

Register to tune in live and ask questions, then join the Social Media Pulse Community afterward for The MarTech Show After Party!

Learn more about Maryna Burushkina

• Connect with Maryna Burushkina on LinkedIn

Resources & Brands mentioned in this episode

Show Notes & Transcript: https://www.agorapulse.com/blog/advanced-advertising-strategies-for-the-cookieless-era

Brought to you by Agorapulse: the #1 rated social media management solution.

Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike.

Learn more about your ad choices. Visit megaphone.fm/adchoices

On the back of AI, the marketing technology landscape has exploded to over 14,000 products and solutions. Covering everything from Advertising to Social Media Relationships. From Business Intelligence and Interactive Content to Data Visualization and Compliance and Privacy.

How do we process such rapid growth, and what takeaways can we glean from the past year’s developments?

That’s what Scott Brinker is here to help us with.

Scott Brinker has been analyzing marketing technology and its impact on marketing organizations for more than a decade as the editor of the chiefmartec.com blog. He serves as VP Platform Ecosystem at HubSpot, helping to grow and nurture the company's community of technology partners. He authored the best-selling book Hacking Marketing and co-authored the best-seller The New Automation Mindset. He holds degrees in computer science from Columbia University and Harvard University and an MBA from MIT.

The MarTech Show hosts Robin Dimond and Mike Allton will talk to Scott Brinker about:

🔶The impact of AI on marketing technology

🔶Key developments and distinctions marketers need to know

🔶Where MarTech is headed in the coming years

Learn more about Scott Brinker

Resources & Brands mentioned in this episode

Show Notes & Transcript: https://www.agorapulse.com/blog/the-future-of-martech

Brought to you by Agorapulse: the #1 rated social media management solution.

Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike.

Learn more about your ad choices. Visit megaphone.fm/adchoices

According to research from Microsoft, 74% report that their perception of a brand improves when it is clear the company responds to customers' social media inquiries.

And yet, the average response rate for brands is only 7%!

Why are so many companies failing to engage with and deal with comments on social media? And more importantly, for agencies or large brands who are seeing tremendous volume, how are they supposed to keep up with and moderate all these comments?

That’s what Matthew McGrory is here to help us with.

Matthew McGrory is the CEO and co-founder of Arwen AI Limited, a tool to help enterprise brands revolutionize their social conversations. Arwen uses market-leading AI to put you in control of your social media paid and organic comments: automatically removing spam and toxic comments, detecting and managing negative comments, and spotting the opportunities to amplify the positive. Matt's previous experiences include roles such as Data Centre Engineer, CIO, and Technology Sales Director.

The MarTech Show hosts Robin Dimond and Mike Allton will talk to Matthew McGrory about:

🔶Why brands need to stay on top of comments

🔶How technology can help and turn negatives into positives

🔶What brands and agencies need to prioritize

Register to tune in live and ask questions, then join the Social Media Pulse Community afterward to learn more!

Learn more about Matthew McGrory

Resources & Brands mentioned in this episode

Show Notes & Transcript: https://www.agorapulse.com/blog/how-to-streamline-monetize-comment-moderation-using-ai

Brought to you by Agorapulse: the #1 rated social media management solution.

Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike.

Learn more about your ad choices. Visit megaphone.fm/adchoices