In this week's episode we talked to Frans Riemersma, Founder of MartechTribe. The topic of the day was "The MarTech Stack - Designing & Driving value from your organisation's stack". Frans Riemersma is a leading MarTech expert, researcher, and speaker who helps brands optimize technology stacks. He has co-authored several key MarTech reports on composability and GenAI including the infamous MarTech Landscape map in collaboration with Scott Brinker - VP Platform Ecosystem at HubSpot. Frans is a lecturer at a Dutch Business School and University, where he shapes industry insights through research, consulting, and speaking at global events. We covered the topic of composability, how to audit an organisation's stack to get maximum value for the customer, department collaboration when it comes to martech stack ownership and future trends to keep an eye out for in this space.