Today we're talking to Tommy from Massenomics, a lifting, apparel, and social media brand — and also a functioning strength sports gym — based out of Western North East South Dakota. If that sounds strange, then you haven’t gone headfirst into the Massenomics world. They’re curators of some of strength’s funniest memes and content, and they’ve built a dedicated following among lifting nerds that needs to be experienced firsthand. Tommy joins us to talk about Massenomics origins, inside jokes that made it big online, and why their LIFT shorts truly are clothing for billionaires.