The challenge, hold the attention of a large scale gathering in a way that it feels like a more intimate setting. Is it magic? No, but it is strategy and focus and grace. This week I outline not only the very rudimentary techniques to achieve this "mission impossible", but I also delve into the far more technical and specialized points of reference. This is very high-level stuff now, but it all fits in its place. I also have a case study that I believe will bring it all to live in vivid colour. This is part 1 of "Scale to Measure" where next week, we make that smaller gathering feel massive.