In this episode <a href="https://www.linkedin.com/in/benji-block/" target="_blank" rel="noreferrer noopener">Benji</a> talks to <a href="https://www.linkedin.com/in/samuelsenior/" target="_blank" rel="noreferrer noopener">Sam Senior,</a> the Co-Founder & CEO at <a href="https://www.testbox.com/" target="_blank" rel="noreferrer noopener">TestBox</a>. 85% of decision-makers have a day one list of software vendors when they're looking to potentially make a purchase, so how do you ensure you ensure your product is on that list? <br /><br />Discussed in this episode:<ul><li>The move toward "ungated" software</li><li>The evolution of the Saas sales role</li><li>How to enhance your trial/demo experience</li></ul>

In this episode Benji talks to Sam Senior, the Co-Founder & CEO at TestBox. 85% of decision-makers have a day one list of software vendors when they're looking to potentially make a purchase, so how do you ensure you ensure your product is on that list? Discussed in this episode:The move toward "ungated" softwareThe evolution of the Saas sales roleHow to enhance your trial/demo experience

In this episode <a href="https://www.linkedin.com/in/benji-block/" rel="noopener noreferrer">Benji</a> talks to <a href="https://www.linkedin.com/in/samuelsenior/" rel="noopener noreferrer">Sam Senior,</a> the Co-Founder &amp; CEO at <a href="https://www.testbox.com/" rel="noopener noreferrer">TestBox</a>. 85% of decision-makers have a day one list of software vendors when they're looking to potentially make a purchase, so how do you ensure you ensure your product is on that list? <br><br>Discussed in this episode:<ul><li>The move toward "ungated" software</li><li>The evolution of the Saas sales role</li><li>How to enhance your trial/demo experience</li></ul>

The MASSIVE Shift in How We Buy Software, with Sam Senior

A daily podcast for B2B marketers. 3.5 million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

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The MASSIVE Shift in How We Buy Software, with Sam Senior

The MASSIVE Shift in How We Buy Software, with Sam Senior