Welcome back to the show! I'm the Vanimal, and today we've got a guest who has literally written the playbook on channel sales done right.

Our guest is Gil Lowe — Director of Channel Sales at Veeam Software, where he's been the architect of one of the most powerful partner relationships in North America for over a decade. Gil joined Veeam back in 2014 and has spent more than ten years scaling the Veeam-CDW partnership — Veeam's largest Platinum partner account on the continent — into a true powerhouse go-to-market motion.

And he's not just showing up — he's dominating. Gil has racked up multiple MVP Channel Awards, the CDW Channel Account Manager of the Year Award, and the Veeam Channel Manager of the Year — all in 2022 alone. He's the kind of guy who doesn't just hit quota — he redefines what's possible in a channel relationship.

Before Veeam, Gil honed his craft at ExaGrid, Hewlett Packard Enterprise, and CA Technologies — building a career that spans backup, recovery, data resilience, and the art of making partners wildly successful.

In today's conversation, we're getting into how elite channel relationships actually get built, what separates good partners from great ones, and where the data protection space is headed. Trust me — if you're in sales, storage, or the channel ecosystem, you do NOT want to skip this one.

Gil, welcome to the show — let's get into it!"

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