Retailer Pick n Pay has received backlash for featuring American rapper William Leonard Roberts II, popularly known as Rick Ross, in its latest promotional advert after reportedly closing 32 supermarkets nationally. The ad, which also stars comedian Schalk Bezuidenhout, uses DJ Khaled's hit song All I do is win, which features Rick Ross, among other artists. Social media users have expressed disapproval at the retailer's decision to feature an international artist, particularly one who is not known to have any connection to the brand or the country. Lerato Mbele was joined by Groovin Nchabeleng, advertising & marketing guru and CEO of Blueprint Group as well as Nkgabisheng Motau, co-founder & chief creative officer at Think Creative Africa.

 

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