In this episode, MediaTalk host Mike Reynolds talks with S&P Global Market Intelligence Kagan Analyst Scott Robson, who specializes in TV networks. Together, they discuss the myriad things that make the Masters special, including its unique media rights deal with CBS, its limited commercial load and its notorious green jacket. The pair also take on the pending merger between the PGA and LIV Golf, and the various efforts from the sport to bring in younger audiences, especially in the US.