If you are running Google Ads for your Law Firm professionally, the chances are that broad match modifier match type is playing a critical role in running your campaigns efficiently. But with Google's recent announcement that this match type will soon be gone for good, are your law firm's campaigns ready for the transition?

Liel explains why the new Phrase Match type's arrival can improve your campaigns, providing that you have reliable data for your ad accounts and an impeccable campaign configuration.

From your negative keyword list to your campaign's quality score, this will all now be essential to beat your competition as Google Ads becomes more of an AI-driven platform. It is now more than ever critical for campaign managers to get their campaign optimizations right and start treating bids as the third and potentially least vital factor to determine a campaign's success.

Resources:

• Why your quality score matter for your law firm's Google Ads Campaign
• June Summit for law firms in June 2021
• Google Is Moving on From Broad Match Modifier

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