Most professionals 55+ pick a second-act business model based on what sounds appealing. The unit economics usually tell a different story.

To hit $10,000 a month, consulting requires two clients at $5,000 each.

Coaching requires ten clients at $1,000 each.

A cohort requires eleven participants at roughly $997 each and an existing warm audience of 300 to 500 contacts before you launch.

This episode walks through three specific frameworks: how to run the unit economics before you commit to a model, how to match your expertise type to the right structure, and why consulting almost always belongs first in the sequence regardless of your long-term goal.

The decision this episode is designed to support is not which model sounds best. It is which model gets you to real income inside your actual timeline, and which one you build next once you have a paying client telling you exactly what they need.

This episode is produced using NotebookLM.

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📖 Consulting, Coaching, or Courses: Which Business Model Actually Fits Your Life After 50?